Privacy Policy

Privacy Policy

Last updated: October 8, 2025


Lunvate ("we," "us," "our") operates this website and related subdomains (the "Services"). Some parts of the Services, such as our landing pages (hosted on Framer) and our learning platform (hosted on Teachable), are provided through third-party service providers. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit, use, or make a purchase from the Services.


By accessing or using the Services, you agree to the terms of this Privacy Policy.


1. Information We Collect

We may collect the following types of personal information:

  • Contact Information: name, email, phone, billing and shipping addresses.

  • Payment Information: payment card details (processed securely by our payment provider, Paddle, or other third-party payment processors — we do not store full card numbers).

  • Purchase Information: order details, transaction history, returns, and exchanges.

  • Account Information: username, password, preferences, and settings (if you create an account).

  • Technical Information: IP address, browser type, device data, cookies, and usage patterns.

  • Communications: messages sent to our customer support team.


2. How We Use Your Information

We use your personal information to:

  • Provide and deliver the Services (including fulfilling orders, payments, shipping, returns).

  • Send you order confirmations, delivery updates, and service-related communications.

  • Provide customer support and respond to inquiries.

  • Send marketing communications (where you have given consent, as required by law).

  • Prevent fraud, maintain security, and comply with legal obligations.


3. Legal Basis for Processing (EU/UK Users)

If you are located in the European Economic Area or the UK, we process your personal data based on:

  • Contract: when necessary to fulfill your purchase.

  • Consent: when you opt in to marketing.

  • Legal Obligation: to meet tax, accounting, or compliance requirements.

  • Legitimate Interests: to improve services and prevent fraud.


4. Sharing Your Information

We may share your personal information with:

  • Payment Provider & Merchant of Record (Paddle):

    We use Paddle (Paddle.com) as our payment provider and Merchant of Record. Paddle processes all payments for our digital products, including handling transactions, billing, tax collection (such as VAT or sales tax), and invoicing.

    When you make a purchase, your payment information and certain order details are shared with Paddle so they can process your payment securely and comply with legal requirements.

    Paddle acts as an independent data controller for these transactions and processes your personal data in accordance with their own Privacy Policy, available at [https://www.paddle.com/legal/privacy.](https://www.paddle.com/legal/privacy)

  • Hotjar: We use Hotjar (https://www.hotjar.com) to understand how users interact with our website and to improve user experience. Hotjar records information such as mouse movements, clicks, scrolling activity, and other behavioral data. It also collects device information (e.g., device type, operating system, browser) and approximate geographic location (city-level).
    Hotjar uses cookies and other technologies to store this data in pseudonymized form. Neither Hotjar nor we use this information to identify individual users.
    You can read Hotjar’s Privacy Policy here: https://www.hotjar.com/legal/policies/privacy/, or opt out of Hotjar tracking here: https://www.hotjar.com/legal/compliance/opt-out/.

  • Other payment providers (e.g., Shopify Payments, PayPal, Apple Pay) where applicable.

  • Service providers (IT, fulfillment, shipping, analytics, cloud storage, email providers).

  • Business and marketing partners (for advertising and promotions, where legally permitted).

  • Legal authorities where required by law.


5. Cookies and Tracking

We use cookies and similar technologies to improve site functionality, analyze traffic, and personalize your experience. You can manage or disable cookies in your browser settings. If required by law (e.g., in the EU/UK), we will request your consent for non-essential cookies.


6. Data Retention

We retain your personal information only as long as necessary:

  • Orders: kept for the period required by tax and accounting law.

  • Marketing: kept until you withdraw consent.

  • Customer service: retained until your inquiry is resolved.

  • Accounts: retained until you request deletion.


7. Your Rights

Depending on where you live, you may have the right to:

  • Access, correct, or delete your personal information.

  • Request a copy of your data in a portable format.

  • Object to or restrict processing (where applicable).

  • Withdraw consent (e.g., unsubscribe from marketing).

  • Opt out of targeted advertising (if U.S. resident).


To exercise your rights, contact us using the details below. If you are in the EU/UK, you may also lodge a complaint with your local data protection authority.


8. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

  • Right to Know: Request details about the categories and specific pieces of personal information we have collected, used, or disclosed.

  • Right to Delete: Request deletion of personal information we maintain, subject to legal exceptions.

  • Right to Correct: Request correction of inaccurate personal information.

  • Right to Opt-Out of Sale/Sharing: You have the right to direct us not to "sell" or "share" your personal information (as defined under California law). While we do not sell your personal data for money, we may use cookies and advertising technologies that could be considered a "sale" or "sharing" under California law. You can opt out of these by adjusting your cookie preferences or contacting us.

  • Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.


To exercise your California privacy rights, please contact us using the information below or submit a request through [Insert "Do Not Sell or Share My Personal Information" link if you add one on your site].


9. International Transfers

Your personal information may be transferred outside of your home country, including to the U.S. When we transfer data out of the EU/UK, we rely on Standard Contractual Clauses or equivalent safeguards.


10. Security

We take reasonable technical and organizational measures to protect your personal information. However, no system is 100% secure, and we cannot guarantee absolute security of your data.


11. Children's Privacy

Our Services are not directed to children under 18 (or under the age of majority in your jurisdiction). We do not knowingly collect personal information from children.


12. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted here with a revised "Last updated" date.


13. Contact Us

If you have questions or concerns about this Privacy Policy, or wish to exercise your rights, contact us at: support@lunvate.com